Terms of Service

Last Updated: January 2026

1. Introduction

These Terms of Service (“Terms”) govern your access to and use of the Doblly platform, operated by Kickol.net, a business registered in Israel. By accessing or using Doblly, you agree to be bound by these Terms.

1.1 Platform Nature

Doblly is a software-as-a-service (SaaS) e-commerce infrastructure platform that enables merchants to create, manage and operate online stores globally.

1.2 Independent Merchant Status

Doblly is not the seller of record for merchant transactions. Merchants remain solely responsible for their stores, products, content, customer service, fulfillment, refunds and compliance.

2. Definitions

“Platform” means the Doblly website, applications, infrastructure and services.

“Merchant” means any individual or entity using Doblly to operate an online store.

“End Customer” means any individual purchasing goods or services from a Merchant store.

“Services” include hosting, store infrastructure, AI integrations, blog automation tools, third-party integrations and related features.

3. Eligibility

You must be at least 18 years old and legally capable of entering binding contracts.

Doblly may refuse service to any person at its sole discretion.

4. Account Registration and Security

4.1 Account Responsibility

You are responsible for maintaining the confidentiality of your account credentials and for all activities conducted under your account.

4.2 Verification Rights

Doblly reserves the right to request identification documents, business registration documents, or beneficial ownership information at any time.

4.3 Account Accuracy

You agree to provide accurate, complete and up-to-date information.

5. Services Overview

5.1 Core Infrastructure

Doblly provides hosted store infrastructure, design tools, analytics dashboards, integrations with third-party services including AI-based content generation and supplier integrations.

5.2 Third-Party Integrations

Use of third-party services is subject to those providers’ separate terms. Doblly is not liable for third-party platform performance.

6. Subscription Plans and Billing

6.1 Subscription Structure

Doblly offers multiple subscription tiers, including monthly plans, annual plans and a free plan. Annual plans may provide discounted pricing compared to equivalent monthly plans.

6.2 Free Plan

The free plan allows merchants to operate a store without upfront subscription fees. Doblly may charge a transaction-based fee upon successful sales. Applicable rates may change at Doblly’s sole discretion.

6.3 Free Trial

Paid subscription plans may include a limited free trial period. After the trial expires, billing will automatically commence unless cancelled prior to the end of the trial period.

6.4 Billing Authorization

By subscribing, you authorize Doblly to charge your selected payment method on a recurring basis according to your chosen billing cycle.

6.5 Pricing Modifications

Doblly reserves the right to modify subscription pricing, transaction-based fees, or any other charges at any time. Updated pricing will apply prospectively and may require acceptance to continue using the Services.

6.6 Failed Payments

If payment fails, Doblly may suspend store functionality. Continued non-payment may result in permanent store deletion and data removal.

7. Fees, Adjustments and Financial Risk Controls

7.1 Transaction Fees

Doblly may apply transaction-based fees, platform usage fees, or service-related fees. Rates are determined at Doblly’s discretion and may vary by plan, geography, or risk profile.

7.2 Adjustments and Corrections

Doblly reserves the right to correct billing errors, apply retroactive adjustments where necessary, and offset outstanding balances against future payouts.

7.3 Rolling Reserves

To mitigate financial risk, Doblly may impose rolling reserves, payout delays, or transaction limits where deemed necessary.

7.4 Chargebacks and Disputes

Merchants are solely responsible for chargebacks, disputes, refunds and associated penalties imposed by payment processors.

8. Taxes and Regulatory Compliance

8.1 Merchant Responsibility

Merchants are responsible for determining, collecting and remitting applicable taxes, duties, customs fees and governmental charges in all jurisdictions where they operate.

8.2 Reporting Obligations

Doblly may provide transactional reports but does not provide tax advice.

9. Payment Processors and Financial Services

9.1 Third-Party Providers

Merchants may connect third-party payment gateways. Such providers operate independently from Doblly.

9.2 Compliance with Processor Rules

Merchants must comply with the policies of connected payment processors. Violation of processor rules may result in immediate suspension.

9.3 Financial Risk Monitoring

Doblly may monitor transactional activity for fraud, money laundering indicators or unusual patterns.

10. Acceptable Use Policy

10.1 Prohibited Activities

Merchants may not use the Platform for unlawful, fraudulent, deceptive, abusive or harmful activities.

10.2 High Risk Categories

Doblly may restrict or prohibit high-risk business categories including regulated products, financial services, cryptocurrency services, adult content, medical claims or other categories determined by Doblly.

10.3 Misrepresentation

False advertising, misleading pricing, fake scarcity tactics, fabricated reviews or deceptive marketing practices are strictly prohibited.

10.4 Platform Abuse

Unauthorized scraping, reverse engineering, exploitation of system vulnerabilities or attempts to bypass security controls are strictly prohibited.

11. User Content and AI-Generated Materials

11.1 Merchant Content Ownership

Merchants retain ownership of content they upload, subject to a license granted to Doblly to host and display such content.

11.2 AI-Generated Content

Doblly may provide AI-based tools for content generation. Merchants remain solely responsible for reviewing, validating and ensuring legality of generated content.

11.3 Content Removal

Doblly may remove content that violates these Terms or poses legal or reputational risk.

12. Intellectual Property Rights

12.1 Platform Ownership

All platform software, infrastructure, trademarks, design systems and proprietary materials remain the exclusive property of Kickol.net.

12.2 License to Use

Doblly grants a limited, non-exclusive, non-transferable license to access and use the Services during an active subscription.

12.3 Trademark Restrictions

Merchants may not use Doblly trademarks without prior written authorization.

13. Suspension and Termination

13.1 Suspension Rights

Doblly may suspend or restrict access immediately where risk, fraud, legal exposure or policy violations are suspected.

13.2 Termination for Cause

Accounts may be terminated for violations, non-payment, excessive disputes, reputational harm or regulatory concerns.

13.3 Data Retention

Upon termination, store data may be deleted after a reasonable retention period unless otherwise required by law.

14. Limitation of Liability

To the maximum extent permitted by law, Doblly shall not be liable for indirect, incidental, special, consequential or punitive damages, including loss of profits, revenue, data, goodwill or business interruption.

Total aggregate liability shall not exceed the fees paid to Doblly during the twelve (12) months preceding the event giving rise to the claim.

15. Indemnification

You agree to indemnify and hold harmless Kickol.net, Doblly, its affiliates, directors, officers and employees from any claims, liabilities, damages, losses and expenses arising from your use of the Platform, your store operations, or violation of these Terms.

16. Dispute Resolution and Arbitration

16.1 Governing Law

These Terms shall be governed by the laws of the State of Israel, without regard to conflict of law principles.

16.2 Binding Arbitration

Any dispute shall be resolved through binding arbitration rather than court litigation, except where prohibited by applicable law.

16.3 Class Action Waiver

You agree to resolve disputes individually and waive participation in class or representative actions.

17. Modifications to Terms

Doblly reserves the right to modify these Terms at any time. Continued use of the Platform after updates constitutes acceptance of the revised Terms.

18. Contact Information

Doblly is operated by Kickol.net, a business registered in Israel.

For legal inquiries, please contact: legal@doblly.com

19. Export Controls and Sanctions Compliance

19.1 Trade Compliance

You represent and warrant that you are not located in, under the control of, or a national or resident of any country subject to economic sanctions, embargoes or trade restrictions imposed by the United States, United Kingdom, European Union, Israel, or other applicable authorities.

19.2 Restricted Parties

You agree not to use the Services if you are listed on any government sanctions list, including but not limited to restricted or denied parties lists.

19.3 Export Restrictions

The Services may not be exported, re-exported or transferred in violation of applicable export control laws.

20. Anti-Money Laundering and Financial Crime Compliance

20.1 Monitoring

Doblly reserves the right to monitor transactions for indicators of fraud, structuring, money laundering, terrorist financing or other unlawful financial activity.

20.2 Reporting

Where required by law, Doblly may report suspicious activity to regulatory or law enforcement authorities without notice to the Merchant.

20.3 Enhanced Due Diligence

Doblly may require additional verification documents, financial records or business information at any time.

21. Intellectual Property Infringement and Takedown Policy

21.1 Respect for IP Rights

Merchants may not upload, publish or sell content or products that infringe copyrights, trademarks, patents or other intellectual property rights.

21.2 Takedown Procedure

Doblly may remove allegedly infringing material upon receipt of a valid complaint.

21.3 Repeat Infringers

Accounts associated with repeated infringement claims may be terminated without notice.

22. Data Protection and Processing

22.1 Role of Parties

Merchants act as data controllers with respect to End Customer data. Doblly acts as a data processor solely for the purpose of providing the Services.

22.2 Security Measures

Doblly implements commercially reasonable technical and organizational safeguards to protect data.

22.3 International Transfers

Data may be processed in multiple jurisdictions as necessary to provide the Services.

23. Beta Services

23.1 Experimental Features

Doblly may offer beta or experimental features. Such features are provided “as is” without warranties of any kind.

23.2 Modification or Withdrawal

Beta features may be modified or discontinued at any time.

24. Service Availability and Modifications

24.1 No Guaranteed Uptime

While Doblly aims to maintain high availability, the Services are provided without any guarantee of uninterrupted operation.

24.2 Platform Changes

Doblly may modify, suspend or discontinue features at any time.

25. Force Majeure

Doblly shall not be liable for delays or failures resulting from events beyond its reasonable control, including natural disasters, war, terrorism, labor disputes, government actions, internet failures or infrastructure outages.

26. Assignment

You may not assign or transfer your rights under these Terms without prior written consent.

Doblly may assign these Terms in connection with merger, acquisition, restructuring or sale of assets.

27. Survival

All provisions that by their nature should survive termination shall survive, including limitation of liability, indemnification, dispute resolution and intellectual property clauses.

28. Entire Agreement

These Terms constitute the entire agreement between you and Doblly and supersede all prior agreements or understandings.

29. Severability

If any provision is found unenforceable, the remaining provisions shall remain in full force and effect.

30. No Waiver

Failure to enforce any provision shall not constitute a waiver of that provision.